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Bully for You

If you follow us on social media, you may have noticed a certain hashtag appearing on our posts, #BullyForYou. This phrase is not used with the modern understanding of the word, bully.

A century ago, “bully” was actually an adjective in the vernacular of the time meaning “first-rate”, almost synonymous with the current use of the term “awesome”. So, when President Theodore Roosevelt referred to the presidency as the bully pulpit, he was describing the terrific platform to speak on any issue.

“Bully for You” is a phrase that is emblematic of Roosevelt’s presidency and his linguistic influence. Roosevelt used this phrase in a letter written to the President of the University of California, Benjamin Ide Wheeler. Starting the letter with this signature phrase, President Roosevelt starts by saying good job and goes on to describe how he could use more men like him.

Here at Sweetwood, we want you to know that our product, the Bully Bar, is good for you, your body and your adventurous lifestyle. So go ahead, open that Bully Bar on the next trail in your life and when you see that American flag under the product, just remember Teddy’s classic phrase and be proud of the heritage.

bully for you letter


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