Our Story

Sweetwood was launched in 2010 by Ryan Wood, co-founder of the performance apparel giant Under Armour. As a former collegiate and NFL athlete, as well as a lifelong adventure sports junkie, Ryan learned early on that protein rich nutrition was key to keeping him fueled for whatever laid before him. But finding high quality protein snacks that he could feel good about, and that satisfied his appetite, wasn’t always an easy task. 

Not one to walk away from a challenge, Ryan returned to his roots in Steamboat Springs, CO and acquired a small family cattle ranch, where he developed the idea for what are now FATTY Smoked Meat Sticks. 

Today, Sweetwood Smoke & Co. crafts the biggest meat sticks available anywhere in the Country, with the aim of satisfying seriously BIG appetites. Our FATTYs are made with responsibly sourced grass-fed beef and antibiotic-free pork, and steer clear of unnecessary sugars, gluten, nitrates, and MSG, so you don’t have to worry about the fine print. Lastly, every FATTY is slow smoked to perfection, using real Hickory wood smoke from sustainable sources right here in the USA. 

Much like the product itself, distribution for the FATTY has gone BIG in recent years. FATTYs can now be found nationwide over 80,000 Convenience, Grocery, Club, and Specialty stores – in addition to our shop on Amazon and right here at www.sweetwood.com.     

Grab a FATTY today and fuel however you GO BIG.